'Up We Pop' Logo Design

This week I was asked to design a logo to use on printed, online marketing materials and a shop window for One Small Room's 'Up We Pop' Shop. The key was to create a design that worked with the existing OSR brand, but also something that portrayed the style and products of OSR, and the 'pop up' shop concept overall.
Considering OSR specialises in vintage industrial and upmarket design, I decided to create a logo that had a vintage sign look and feel about it.

Inspiration from Modern 50

Inspiration from Modern 50

Inspiration from Modern 50

I decided to create a bold logo that would work well overlaid onto photographs as well as a window graphic. Incorporating the One Small Room web address into the logo helped to link it back to the One Small Room business for situations where this logo was used as a separate entity.

Initial Concepts

Colour choice was easy once a background image was selected for the email and postcard promo. The vintage green worked well with the finished logo -simply inspired by the green book on the desk!

Postcard and Email Design

Printed Postcards (Photo - Denis Smith Photography)

The Shop Window - finished result. (Photo - Denis Smith Photography)

One Small Room - Up We Pop Shop from denis smith on Vimeo.

I am very happy with the end result, and more importantly so are Bek, Tim and Georgia from One Small Room. A fun way to start the 2013 working year!

If local do check out this awesome space at 20 Ebenezer Place, Adelaide. 

Toodle-pip,